All comment & opinion articles – Page 117
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Comment & OpinionHow to prevent fractured messaging and create a single ‘brand truth’
Consumers are increasingly taken aback by weird, inconsistent and confusing marketing messages from their favourite brands, says Sid McGrath of Wunderman Thompson
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Comment & OpinionClimatarian could be the new diet that shapes supermarket shelves
Climatarianism may seem like a pricey faff. But eco-friendly eating is becoming much easier
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Comment & OpinionWhy brands should heed the rise of social media live shopping
It’s clear major industry players are placing a big bet on what the future of shopping will look like, says Christina Miller, group connections director at VMLY&R
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Comment & OpinionOnly regulation can solve failures of voluntary action in climate policies
Voluntary business pledges have proven to not be enough to drive meaningful change, says Jessica Sinclair Taylor, head of policy and media at Feedback
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Comment & OpinionGopuff is out to prove it has the stamina – and the funds – to win the rapid grocery race
Having switched on UK operations yesterday, US player Gopuff is confident it can outpace rivals
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Comment & OpinionWhat Kantar data tells us about Christmas 2021 shopping
With 45 shopping days to go until the big event, there has been an uptick in sales of turkeys and Christmas puddings
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Comment & OpinionMarketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group
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Comment & OpinionGrocery can’t pretend the rise of disrupting channels isn’t happening
The data needed to truly understand these new channels isn’t there – but industry can’t bury its head in the sand, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSupermarkets can’t save the planet on their own. The politics of food must change
Pity the politician who stands at the next election saying food prices are too low – but that’s where we must go
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Comment & OpinionHow Asda is tackling the challenges of refill aisles in stores
The consumer interest has been encouraging but there is much still to learn, says Susan Thomas, senior director of commercial sustainability at Asda
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Comment & OpinionWhat retailers can learn from the Tesco hack attempt
The latest attempt on Tesco’s website and app proves any online retailer can be a target, says Liam Patterson, CEO and founder at Bidnamic
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Comment & OpinionWhat Sainsbury’s has been doing to shore up Christmas supply
CEO Simon Roberts used Sainsbury’s H1 results to reassure the City on its efforts to secure sufficient product and driver capacity to deliver “a Christmas to remember”
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Comment & OpinionSympathy for buyers only goes so far as cost price increases are scrutinised to nth degree
There’s a tsunami of cost price increase demands coming through right now from every corner of the supply base
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Comment & OpinionOlio’s kids sing out powerful waste message
In his 2002 documentary Bowling for Columbine, film-maker Michael Moore created a montage of US political atrocities and CIA-endorsed disasters
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Comment & OpinionWhy wait for green policy when brands can act now?
The conference is only halfway through, but I’m sure some of you are already experiencing COP26 fatigue
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Comment & OpinionWhether or not Iceland hits its 2023 plastic target, no one can tarnish its achievement
Iceland’s commitment has inspired rivals and put pressure on packaging suppliers
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Comment & OpinionIf COP26 fails to generate the right climate change targets, everyone loses
Countries are taking a pick and mix approach to targets – and it won’t be enough to save the world, says Andrew Kuyk, director general at Provision Trade Federation
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Comment & OpinionWhy the ‘non-EU’ labelling at Morrisons was about law, not politics
The decision to call out ‘non-EU salt and pepper’ was a reflection of EU labelling laws, rather than political opinion
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Comment & OpinionHow to ensure cultural integrity when launching a new food or drink product
Rich Ford, strategy director at Sherlock Studio, offers five things to consider when developing products and branding
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Comment & OpinionPlastic-free wet wipes are a no-brainer. Why haven’t the old ones been eliminated yet?
With a proposed ban on wet wipes containing plastic in the offing, suppliers should read the writing on the wall