All comment & opinion articles – Page 304
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Comment & OpinionShopper mindsets take marketing beyond demographics
What was once typical of the grocery sector is becoming increasingly irrelevant
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Comment & OpinionBake Off needs a strategic marketing approach
This year, The Great British Bake Off is offering more drama than usual – good news for grocers and supermarkets
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Comment & OpinionHealth claim ruling frustrates, but we are staying positive
We’ve just been pulled up for making an unauthorised claim on one of our cereals
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Comment & Opinion10 fine ways Tesco could charge its shoppers more
A fine idea: 10 more ways Tesco could clamp down on irresponsible shoppers
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Comment & OpinionMeal deal maestro Simon Roberts should be a solid hire for Sainsbury’s
Sainsbury’s finally ended speculation over who would replace Roger Burnley
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Comment & OpinionThe top 10 tech and digital innovations for Christmas 2016
Exploring the UK innovations likely to impact on the food & drink industry this Christmas
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Comment & OpinionTesco the Horsegate villain rides to FSA's rescue
This demonstrates just how desperately short of resources the FSA and the local authorities it relies on have become
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Comment & OpinionQuality Street outcry should teach brands to be creative when communicating change
With reformulation high on the agenda, more brands will require effective ways to communicate change
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Comment & OpinionGrocery brands must focus on individual consumers
Surely it is customer experience that should be the focus to differentiate and retain, if not win, customer loyalty
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Comment & OpinionSugar tax is levy on industry rather than consumer deterrent
A sugar tax is no magic bullet, and won’t have the impact of continuing proactive education programmes that promote health
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Comment & OpinionLicensing matchmaking gives brands edge
Times are tough in the food and beverage world, especially if you are looking to get a new product on crowded shelves
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Comment & OpinionThe convenience stores getting chilled right
It’s a well-known fact that getting the chilled fixture right has been a perennial challenge for convenience retailers
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Comment & OpinionGary puts the thick into thick cut for McCoy's
McCoy’s has updated its ‘flavour calling’ campaign to promote its new thick cut crisps
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Comment & OpinionSix key messages from Mike Coupe on Sainsbury's strategy
The Sainsbury’s CEO was upbeat about strategy today, despite a 1.1% fall in like-for-likes
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Comment & OpinionNew suppliers are kept out but it should be open to all
How is it that Waitrose has captured the market in being approachable to new suppliers?
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Comment & OpinionPat moves with the times and mulls Aldi's store refresh plans
Just this week I read that Aldi is going to invest £300m in a store refresh
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Comment & OpinionSainsbury’s rolls out fourth ‘emergencies’ service with charming cycling scheme
Sainsbury’s has launched a brainwave of a money-spinner that doesn’t involve buying up 1980s high street brands
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Comment & OpinionAldi profits may have dropped again but its long game is working
If they ever bring out a Matthew Barnes talking doll, when you yank the string at the back it will squawk: “We will not be beaten on price.”
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Comment & OpinionHow food and drink suppliers can get buyers to listen
It is rare for fmcg companies not to have good ideas on how to sell more, based on consumer insight and category knowledge
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Comment & OpinionAn Antarctic Chef: a fascinating look at Shackleton's diet
Next time you’re stressed cooking a Sunday roast, consider Charles Green