All comment & opinion articles – Page 392
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Comment & OpinionTesco Weirdoughs put an end to hybrid food trend
Since the ‘cronut’ took off last year, food hybrids have been all the rage. But now the trend has reached a nadir…
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Comment & OpinionTesco's Purley team take on TV entertainment challenge
Low-budget ITV1 show Let Me Entertain You this week featured a startling appearance from the staff of Tesco Purley…
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Comment & OpinionConchita Wurst wins sausage plaudit in Austrian hometown
Congrats to Eurovision winner Conchita Wurst, the bearded drag act who took the prize for Austria at the weekend…
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Comment & OpinionAll hail consumer power
The decision by Coca-Cola to remove BVO from its fruit and sports drinks is the latest, but definitely not the last, example of how businesses are increasingly subject to the power of the consumer’s voice…
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Comment & OpinionPuff & Fluff PR does its bit to solve yoof unemployment crisis
I hope the IGD gets on better with its initiative to solve youth unemployment than we’re managing at Puff & Fluff…
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Comment & OpinionLook to your laurels and dial down the sweetness
Fair play to Tesco. It may be in a pickle but it doesn’t lack ambition…
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Comment & OpinionTesco's smartphone is a smart move
Following the success of its low-cost Hudl, Tesco is back this year with the news it is to launch its very own smartphone…
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Comment & OpinionLabour plans to micro-manage our diets - it won't work
The nanny state, like an old comic opera, is about to have a revival…
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Comment & OpinionWorld Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
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Comment & OpinionInfographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…
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Comment & OpinionMusgrave sharpens up
Retailers who had labelled Musgrave a “sinking ship” will no doubt be pleased to hear that Musgrave has a turnaround programme in place…
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Comment & OpinionThe chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
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Comment & OpinionUnilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
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Comment & OpinionEmperador arrives
News that Philippine-based spirits business Emperador Distillers Inc (EDI) has acquired Scotch whisky brand Whyte & Mackay came out of left field. Who is Emperador?
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Comment & OpinionMorrisons must usher in pricing transparency quickly
It is incredible that Morrisons CEO Dalton Philips still looks the man most under the cosh in grocery…
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Comment & OpinionFood fraud: it's time for government to get tough
You may have seen coverage in the media of the launch of our campaign to stop food fraud…
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Comment & OpinionGluten-free market bursting with potential says Mrs Crimble's
The UK gluten-free market is now worth over £175m and saw the highest number of launches of any food category last year…
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Comment & OpinionPushing brand values during the price war
The old adage ‘price is king’ could not ring any truer for grocery brands at the moment…
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Comment & OpinionFood poverty alarm call
Last week, 170 public health doctors and specialists wrote an open letter on food poverty to the PM…
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Comment & OpinionHeston Blumenthal, history and histrionic personality disorder
I like Heston Blumenthal. I really do. He’s to thank for one of the best meals I’ve ever had…