All comment & opinion articles – Page 414
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Comment & OpinionWhen celebrity endorsements go bad
Rihanna’s recent High Court ruling against Topshop provides a lesson for any retailer seeking celebrity endorsement…
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Comment & OpinionWhy isn't Asda doing better?
Why isn’t Asda doing better? Is its functional advertising to blame? We’re about to find out…
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Comment & OpinionBurton's Biscuits looks for a bite
Private equity has dominated food industry auctions so far this year, and the sale of Burton’s Biscuit Company is unlikely to be any different…
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Comment & OpinionPot gets canned
The ASA has been stirring the pot with a number of food and drink advertisers of late. Pot Noodle is the latest product in the firing line…
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Comment & OpinionTitania has a PR career crisis... and a marzipan challenge
You may not imagine it from the photo above but I am approaching 30 and thus due a proper PR girl career crisis…
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Comment & OpinionThe Co-op supertanker
The Co-operative Group is finally going online, but the move is part of a wider retail strategy…
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Comment & OpinionGreat British Bake Off is vomit-inducing viewing
Salt of the earth contestant brings new meaning to Great British Bake Off’s vomit-inducing viewing…
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Comment & OpinionTrust, commitment and insight are needed for joint planning
Looking back, visionary joint planning has proved elusive…
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Comment & OpinionHarpic's hunky fireman makes a refreshing change
Opting against cod-science and shots of shiny surfaces, Harpic has tried something new with its latest ad…
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Comment & OpinionHarry Tuffins parrot pilferers foiled!
Staff at Harry Tuffins in Churchstoke, Powys, were dismayed last week when thieves stole the store’s parrot…
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Comment & OpinionSocial customer service in a digital age
Brent Council has been the object of derision this week after it decided to replace its receptionists with a hologram…
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Comment & Opinion
Where's common sense with e-cigs and tobacco?
I’m struggling to support the government’s position on recent tobacco regulations…
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Comment & OpinionNGOs will never be satisfied
Not long ago it was reported that several NGOs had withdrawn from meetings at the Department of Health…
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Comment & OpinionThink shelf-out if you want to stand out
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
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Comment & OpinionTesco will benefit from a Chinese partner
Tesco is not going to give up on China. It can’t…
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Comment & OpinionThe return of Funny Feet feels Fab (no pun intended)
With the return of Funny Feet, our Bring Back a Brand campaign achieved everything we set out to achieve…
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Comment & OpinionClick & collect must stand & deliver
Waitrose is reportedly thinking about using GPS technology to beef up its click & collect service. But have consumers taken click & collect to heart?
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Comment & OpinionHerring wars
And so the herring wars begin. After months of threats against the Faroe Islands, the EU has finally put its money where its mouth is…
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Comment & OpinionTesco's walled garden
Tesco is keeping mum over reports this week it will launch its own tablet computer in time for Christmas. But such a move would make a lot of sense…
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Comment & OpinionCracked decision
Chefs at the House of Commons have been told to use pasteurised liquid egg (as opposed to fresh eggs) when making dishes such as scrambled egg…