Asda is launching its first transactional mobile phone app, allowing customers to buy groceries online and price check the cost of their shopping using their iPhones.
Asda is gearing up for a relaunch of its budget own-label range Smart Price.
The supermarkets’ rival claims over price are cancelling each other out, new data from Kantar Worldpanel suggests. With year-on-year growth of 5.1% for the period, compared to a rate across the industry as a whole of 4.6%, Asda outperformed the market for the first time since the start of 2010.
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