Tesco has pioneered the UK’s first barcode reader for iPhone users.

The addition to Tesco’s shopping app lets consumers add items to their online basket while on the go by scanning the products’ barcodes. The supermarket said the new technology was aimed at “busy parents and time-poor professionals”

“We’re always looking for ways to make life easier for customers and for busy mums in particular,” said tesco.com chief executive Laura Wade-Gery.

“The barcode scanner will make online ordering much quicker for those that have an iPhone. This is the perfect solution for iPhone lovers that are always forgetting to add items to their shopping list or haven’t the time to even write one.”

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