The Co-operative has announced it is to bring back its high-profile ‘Blowin’ in the Wind’ TV commercial for a fresh three-week run.

The  “Good for Everyone” commercial, which plays to the soundtrack of the landmark Bob Dylan song, had significantly increased the perception that the Co-op supports community projects and good causes, the group said.

“The results of the campaign are staggering,” said Co-op marketing director Patrick Allen.

“Anyone accustomed to analysing TV research… will appreciate just how powerful the campaign has proved to be.”

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