Booker launched a 40% profit on return promotion this week to help indies boost their profit margins.

The campaign, which runs until 8 October, includes more than 180 branded lines that have all been discounted for a 40% PoR, including Pepsi, Red Bull, Napolina and Utterly Butterly.

Sales director for retail Steve Fox said the promotion would help indies keep up the momentum that the good weather over the summer had given them.