Posh northern supermarket chain Booths is launching a new value range to strengthen its own-label offering and to show customers it's not just a high-end retailer.
More than 100 lines in the Booths Everyday range have launched into stores in recent weeks, with a further 250 lines expected on shelf before January. The range includes all categories except alcohol.
"Booths has traditionally not had a strong own-label offer in all categories. We believe this a significant step towards addressing this," said Booths trading director Chris Dee. "We have converted a number of existing Booths own-label lines in areas such as chilled and produce and we are adding new products in ambient food and non-food."
The launch is one of a number of moves by the retailer to widen its customer base in recent years. It launched a 170-strong tertiary range in 2009 and earlier this year permanently cut the price of more than 1,000 non-food groceries. It also has a buying alliance with Waitrose on branded products, which Dee said had allowed Booths to make "cost price savings".
"We have been supported by the vast majority of suppliers in aligning our costs on branded products with Waitrose across all categories," he added. "We appreciate the investment and confidence that our supply base has shown in Booths' future as a growing independent multiple grocer. We are working closely with those suppliers to ensure that this investment is rewarded with profitable growth."
Sales at the supermarket grew 5.8% to £269m in the year to 3 April, with pre-tax profits up 1.4% at £7.6m. Like-for-like sales rose 2.9%.
New store openings and food inflation had boosted sales, said Dee.
"We have benefited from some customers trading down from the restaurant sector and eating-in more often. We also have particular strengths in some of the categories that have performed well in the market during these tough economic times: raw meat, licensed and confectionery."
More than 100 lines in the Booths Everyday range have launched into stores in recent weeks, with a further 250 lines expected on shelf before January. The range includes all categories except alcohol.
"Booths has traditionally not had a strong own-label offer in all categories. We believe this a significant step towards addressing this," said Booths trading director Chris Dee. "We have converted a number of existing Booths own-label lines in areas such as chilled and produce and we are adding new products in ambient food and non-food."
The launch is one of a number of moves by the retailer to widen its customer base in recent years. It launched a 170-strong tertiary range in 2009 and earlier this year permanently cut the price of more than 1,000 non-food groceries. It also has a buying alliance with Waitrose on branded products, which Dee said had allowed Booths to make "cost price savings".
"We have been supported by the vast majority of suppliers in aligning our costs on branded products with Waitrose across all categories," he added. "We appreciate the investment and confidence that our supply base has shown in Booths' future as a growing independent multiple grocer. We are working closely with those suppliers to ensure that this investment is rewarded with profitable growth."
Sales at the supermarket grew 5.8% to £269m in the year to 3 April, with pre-tax profits up 1.4% at £7.6m. Like-for-like sales rose 2.9%.
New store openings and food inflation had boosted sales, said Dee.
"We have benefited from some customers trading down from the restaurant sector and eating-in more often. We also have particular strengths in some of the categories that have performed well in the market during these tough economic times: raw meat, licensed and confectionery."
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