Tesco is particularly strong on alcoholic drinks and confectionery. There is an increasing number of off-fixture displays in all stores with brand specific units located throughout.
The most common off-fixture displays focus on beer and lagers along with confectionery specifically aimed at the Christmas market.
Alcoholic drinks pulls well ahead in the category chart standing almost 11 percentage points ahead of confectionery at number two. Price promotions dominate the alcoholic drinks category and floor stacks have been widely used. Frozen moves up one place to number three, pushing soft drinks down by one place. There is just one new entry in the chart, household, which comes in at number five. Within the household category there are a number of extra fill promotions along with multibuy offers.
Cadbury's and Nestlé continue at numbers one and two respectively with Nestlé closing the gap and reducing Cadbury's lead to just four percentage points. Stella Artois moves up the chart two places to take number three. Heinz, Grolsch and Carling all come in as new entries. Both Carling and Grolsch most commonly use price promotions featuring on floor stacks and gondola ends. Walkers moves up the chart by three place to take number six while McVitie's and Terry's both drop down the chart.
In the own label chart frozen takes the lead, and there is an increasing number of promotions on party food and Christmas oriented lines in this category, which accounts for its success.