The campaign offers parents quick and healthy ideas for children's lunchboxes, with leaflets and online information about healthier options. It is part of Action Cancer's Health Action programme for schools. The programme holds 'taste and see' sessions for parents with children at nurseries and primary schools.
A Centra-branded poster campaign is also flagging up the Healthy Lunchbox initiative on 60 poster sites across Northern Ireland.
Centra has been working in partnership with Action Cancer for eight years and has raised more than £600,000 for it. The fascia has 84 stores in Northern Ireland and performed strongly last year, according to Musgrave Group.