Chivers turns on appeal of thriving Hartley’s brand

Premier Foods is axing its Chivers brand in favour of a fresher outlook under its Hartley’s title.In an effort to bring jam consumers to the marmalade market, Premier has decided to sell its Olde English marmalade under the fresher brand name…

Subscribe to comprehensive insights on your industry to give you a competitive edge

Already a Subscriber?

Forgotten your password? Please click here.

Not a Subscriber?

There’s more to discover…

Subscribe to Platinum from just £1.16 per day

Subscribe now