Tesco Protect Softer for Longer
Launch date:
March 2013

Innovative enough to make P&G green with envy, reckons manufacturer McBride. Tesco Protect uses new fabric coating technology and medical ingredients aimed at protecting skin from dryness and itchiness. It claims to be the first fabric conditioner to not only soften your clothes but leave your skin feeling soft too. Protect variant Newer for Longer uses similar technology to help keep clothes looking and feeling like new for longer, says McBride. Rsp: £2.99

 

Morrisons Mojito Mocktail
Launch date:
March 2013

Aimed at tapping two growing trends, this new product (69p/1-litre) can be drunk on its own as a non-alcoholic alternative to the hard stuff or mixed with alcohol for an easy home cocktail. Morrisons says more exotic home drinking is increasing, as is demand for exciting, lower-alcohol drinks.

 
M&S Steamed pork Buns
Launch date:
February 2013

It is a Chinese-style launch as far away from a basic own-label sauce as you can get. These kits comprise six lightly steamed buns with succulent slow-cooked shredded pork in sticky hoisin and soy sauce with fresh cucumber and spring onion. M&S says it is targeting the food for sharing market, which is growing as shoppers look for affordable luxuries. Rsp: £4.99/450g.

 

Waitrose Home Baking Range
Launch date:
February 2013

Baking is Waitrose customers’ third-most popular hobby, says Waitrose in explanation of its strong position in the home baking category. Now the retailer has redeveloped its range - adding lines like Pink Shimmer Sugar, coffee Flavoured Chocolate Beans, and Heston from Waitrose Chocolate Popping Candy - to build on that position.

Topics

Own label: the new frontiers