Britvic Soft Drinks has named Colin Falconer as its new business development manager for Sainsbury.
Falconer joins Britvic from pharmaceutical giant Pfizer, where he had been business account manager for Boots, Sainsbury and Safeway. Prior to joining Pfizer, he held various category-based roles with Masterfoods, including a six-month sabbatical role within Sainsbury’s HQ at Holborn.
Falconer joins Britvic at the end of the month, where he will be responsible for developing the key take-home sector.
“Colin’s wealth of experience of the retail sector will be a great asset,” said Britvic sales director Andrew Richards.