Family spending power continued to decline last month, according to the Asda Income Tracker.
The average family had discretionary income of £172 a week in March – down 5.6% on March 2010, or around £10 a week.
“The message to retailers is clear,” said Asda chief executive Andy Clarke (pictured). “Keeping prices as low as possible can make a real difference to the money left over at the end of the month.
“The Grocer magazine this month acknowledged that we were the only retailer to neutralise the impact of inflation over the quarter.”
Asda strikes new blow in Price Guarantee propaganda war (13 April 2011)
Inflation locked down by the Asda-Tesco price war (2 April 2011)
Grocer Price Index: Asda is the most successful at keeping inflation in check (2 April 2011)