The commercial director role at Greencore Grocery has been split in two, with recent acquisitions and increased business leading to the creation of separate sales and marketing roles.

Former Asda head of advertising Matthew Jenkins has been appointed to the newly created position of marketing director.

Commercial director Renny Hemingway has now been appointed to the new position of sales director of Greencore Grocery to manage the sales and export responsibilities of the group's grocery portfolio. The range includes own-label sauces, pickles and dressings, as well as Ross's pickles, the Burgess brand of sauces and condiments and WeightWatchers ready meals and sauces.

Both Jenkins and Hemingway will be based at the group's Selby site in Yorkshire. "By splitting the commercial role we aim to provide greater focus for our customers," said Phil Taylor, MD of Greencore Grocery. "We are delighted to welcome Jenkins, who has considerable experience in marketing and also product development, for which he will have responsibility."

Jenkins, who was recruited by Nigel Wright Consultancy, is a food industry veteran. He started his career in marketing at Kellogg's before moving to Asda, originally as category marketing controller. After a spell as marketing director of builders' merchant group Jewson, he became an independent industry consultant.

The grocery division's management reorganisation comes after a string of new appointments across Greencore's senior positions. Last month Geoff Doherty became the group's chief financial officer, a post that was vacated when Patrick Coveney was promoted to chief executive in December. Jonathan Hodgson was appointed commercial director of its cakes and desserts division in November.