Greggs is trialling a new coffee shop-style format in Newcastle called Greggs Moment.

The concept has a darker colour scheme and a new coffee cup logo. Greggs has also developed a new range of food for the café. It will push hard on breakfast, ­offering mini pastries, porridge, yoghurt and fruit. It will also bake savouries on the premises, such as gourmet square pies and deli-style sandwiches.

The first Greggs Moment also offers outdoor seating and free Wi-Fi.

“This is a trial and we will be focusing on learning and listening to our customers,” said Greggs chief executive Ken McMeikan.

“We believe there is an ­opportunity to break into the growing coffee shop market at incredible value prices that are much more affordable. We are offering a fantastic coffee shop ­experience. I hope Greggs Moment will become a place that local people ­really enjoy.”

Read more
Greggs clubs to help rebuild communities (27 August 2011)
Sales up at Greggs despite ‘tougher than expected’ first half (9 August 2011)

Topics