Morrisons is taking a leaf out of Safeway’s book and offering dry cleaning operations in its stores.
The company is trialling its first dry cleaning facility in its Boroughbridge store in Yorkshire, emulating the success of the operations in Safeway.
The store, run by Andrew Capstick, is this week’s winner of The Grocer 33’s Top Store title.
A spokesman for Morrisons said that dry cleaning had been a key part of the Safeway offer and something that Morrisons was keen to develop further.
He said: “Safeway was one of the UK’s biggest dry cleaning operators and it is definitely a service we want to incorporate into our offer going forward.”
Boroughbridge was going through refurbishment and the necessary space for dry cleaning had become available.
The roll-out into the rest of the Morrisons estate will take place organically and will depend on whether the particular area is right for such a service and whether space is available. Installation will be most likely during a refurbishment.
>>p21 The Grocer 33 Top Store

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