Safeway and Sainsbury follow, with Somerfield again finishing bottom of the table with a 5% share.
In Morrisons' price promotions, multibuys and off-fixture displays all feature.
Gondola ends feature in all the multiples excluding Somerfield, with Coca-Cola and Walkers among the brands getting extra space.
Alcoholic drinks retain the top spot in most active categories (brands), with just over 24%, followed by frozen and then soft drinks in second and third place.
Stella Artois and Stones both have floor stacks in Morrisons, and Beck's has a gondola end in Safeway.
Cadbury has extra promotional space on gondola ends for two variants. In brand share, Cadbury, Heinz and Stella Artois share first place with 14% of promotional space each.
Gondola ends, side stacks and floor stacks are all used to good effect. Birds Eye Wall's follows with 13%.
Below them, less than 1.5 percentage points separate the next six brands.
Charmin and Coca-Cola finish mid table, with both making use of gondola ends, with Pringles and Stones occupying the last two positions.
In the own label chart, frozen finishes top of the table again, with 24% of the promotional space, with chilled, soft drinks and alcoholic drinks next.
Meat comes bottom of the table with just under 7% of promotional space.
Just under four percentage points separate the three mid-placed own label categories.