Though competition has become increasingly close between different fascia in recent weeks, this week Morrisons storms ahead of the field, extending its lead to 13 percentage points. The remainder of the chart remains relatively stable in terms of positioning, with Sainsbury's moving up to number four from five, pushing Tesco down, while Asda, Safeway and Somerfield maintain the same positions. Alcoholic Drinks maintains its lead in the category chart still 15 percentage points ahead. There are a multitude of brands on promotion within the category, many falling just outside the brand top ten. These include both Fosters and Budweiser using price promotions on gondola ends and floor stacks. Soft Drinks remains at number two in the chart but has strengthened its position. Along with the soft drinks brands appearing in the chart, the category is further supported by promotions on Pepsi, Lilt and Sprite. Floor stacks have been widely used and price promotions dominate the category. Confectionery is the only new entry in the chart, coming in at number four. Stella Artois emerges at the top of the brand chart with Coca-Cola remaining at number two. While Stella Artois focuses solely on price promotions, Coca-Cola also has multibuy offers to tempt the customer. Kelloggs, Carlsberg, Fanta and Mars all move up the chart. There are just two new entries, Heinz and Dr Pepper, at numbers eight and ten respectively. In the own label chart Alcoholic Drinks reasserts itself and takes the number one spot, and Cakes and Biscuits is forced down to number three. Chilled and Soft drinks are both new entries this week. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: {{GROCER 33 }}