The benefits include rebates for meeting minimum orders of ambient, chilled and frozen food and 1.5% loyalty rebates on goods for supporting strategy.
A new marketing theme, Your Kinda Store, has been designed to tie in with a concerted rolling promotional programme. The campaign is tailored to convenience, high street and supermarket shops, with different sets of leaflets and prices geared to each format.
“These terms are about driving growth and investment,” said Neil Turton, COO. “They aim to make current terms easier to understand and more relevant to individual trading styles.”
Last year the organisation debated cost reductions for suppliers and membership terms for wholesalers and retailers in a bid to refocus on its independent roots.
Nisa-Today’s introduced dual branding services for retailers in July.