Bargain Booze launches a summer marketing campaign today encompassing TV, radio and social media.

The TV ad will run for four days and feature bank holiday deals.

It is in the same style as Bargain Booze’s ad campaign launched in December last year which featured members of the public struggling to tell a reporter where they could find drinks offers, despite standing outside a Bargain Booze store.

Bargain Booze said the Christmas ad had generated a 9.5% increase in sales.

The ads will feature in prime spots such as the Champions League Final, Coronation Street and All Star Mr & Mrs.

“The Bank Holiday is a key sales period for our franchisees and we are using it as the official launch of summer,” said Bargain Booze marketing director Adam Burnett.

“The new campaign will create awareness of our deals and drive footfall into stores.”