Nisa-Today’s redesigned the label for its Banoch Brae Scotch whisky range to portray a more premium image and to capitalise on the growth of own label blends.
Sales of Banoch Brae - part of the Cellars International brand - have increased 27% from January to March 2003 on a like-for-like basis, according to Nisa-Today’s.
Available in 5 sizes - 1.5ltr, 1ltr, 70cl, 35cl and 20cl - the blended 3-year-old whisky has an rsp of £8.59.
Sales of Banoch Brae - part of the Cellars International brand - have increased 27% from January to March 2003 on a like-for-like basis, according to Nisa-Today’s.
Available in 5 sizes - 1.5ltr, 1ltr, 70cl, 35cl and 20cl - the blended 3-year-old whisky has an rsp of £8.59.
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