In today&'s tough retail climate, &'good&' customer service does not quite cut it any more. Customers demand excellence and stores need to go the extra mile. And often it&'s the little things that count - as our winner this week demonstrates.
Sainsbury&'s store in Whitley Bay faced fierce competition from Morrisons, Somerfield and Tesco to win our award. What clinched it for Debra Nicholson and her team was the high levels of service our mystery shopper enjoyed.
Rather than just pointing our shopper in the direction of products that he needed, for instance, every single member of staff at the Whitley store insisted on taking him directly to where he needed to go. Extra care had been taken to ensure that none of the packing trolleys in the aisles caused any obstruction, and staff were full of smiles which made for a cheerful atmosphere.
Our shopper was also impressed by the &'impeccable&' merchandising and presentation of products. He also spent a very short time queuing at the checkout where all his goods were packed for him.
Morrisons, Somerfield and Tesco also did well, excelling in terms of customer service this week, with all stores praised by our mystery shoppers for being clean and tidy, and for being filled with polite staff. Queuing times were minimal this week, and not one of our shoppers spent more than two minutes waiting at the checkout.
Q&A with Debra Nicholson Manager of the Week
this week a year ago The winner was...