Head of category buying, grocery edibles/bakery, Co-op With many traditional ambient, edible grocery categories in gradual long-term decline, international cuisine presents a real opportunity for the Co-operative Group to develop meal solutions in its convenience and market town stores. It is vitally important that the major players continue to innovate and bring new products and taste profiles to market to keep this category vibrant and attractive to the consumer. This year has seen an influx of exciting products ­ some new and some strong makeovers of existing brands. It is pleasing to see the revitalisation of the brand-leading Dolmio, with improved recipes, new jar design and strong marketing support giving the product a more authentic appeal. Hats off, too, to Campbell's with the launch of the Homepride Sizzling range. Who would have ever thought of seeing Fred on a jar of Fruity Moroccan Curry? Good to see a mainstream brand pushing out the boundaries with excellent quality products. Without doubt, though, the highlight of the year has to be the launch of Unilever Bestfoods' Bertolli brand. The £8m support package has helped the brand to an impressive early foothold in a competitive market. With the Bertolli name, Unilever has a real opportunity to establish an umbrella brand for authentic Italian products. {{P&P }}