October 6, 1990. October 6, 1990. Franchise bulk food chain Weigh & Save is mounting a relaunch with a new fascia and livery, a number of key recruitments, and an increased emphasis on site location. Former Asda divisional director Bill Walker, 48, has joined as chief executive to head the 50-store group. Ex-joint md Roy Bleeke is now solely in charge of seeking possible sites, part of his former duties and a task which has proved the biggest stumbling block for the bulk food sector. The new styling, under Weigh & Save puts quality first' was launched this week at Stockport, the company's test-bed store and its only owned unit. {{COUNTERPOINT }}