The Co-operative Group's value range Everyday is set to disappear in the next few months, the society has confirmed.
Last September, The Co-op Group food retail MD Tim Hurrell said the range had been "neglected" and it was planning to use the strength of Somerfield's Simply Value range to relaunch Everyday in 2009.
But a spokeswoman has now said the 50-product range, which includes items such as baked beans, toilet roll, kitchen roll, tinned potatoes and orange juice, will be replaced by the much larger 170-strong Simply Value offer instead.
Fifty products under The Co-operative Simply Value label were launched into Co-op food stores in the first week following the acquisition of Somerfield in March, she said.
Another 16 products were added this month and the rest of the range would be phased in over the remainder of this year as the Everyday products are gradually phased out.
The process was part of a "best of the best" approach the society was taking to merge Somerfield into The Co-operative Group, she added.
In January, Somerfield said Simply Value represented more than 2.5% of its sales and expected this to have increased to 2.8% by the end of April. In contrast, The Co-op Group's Everyday range has had little promotion and has not been relaunched as part of the society's ongoing revamp of its product ranges. It also still displays the old Co-op clover logo on its blue and white packaging.
Last September, The Co-op Group food retail MD Tim Hurrell said the range had been "neglected" and it was planning to use the strength of Somerfield's Simply Value range to relaunch Everyday in 2009.
But a spokeswoman has now said the 50-product range, which includes items such as baked beans, toilet roll, kitchen roll, tinned potatoes and orange juice, will be replaced by the much larger 170-strong Simply Value offer instead.
Fifty products under The Co-operative Simply Value label were launched into Co-op food stores in the first week following the acquisition of Somerfield in March, she said.
Another 16 products were added this month and the rest of the range would be phased in over the remainder of this year as the Everyday products are gradually phased out.
The process was part of a "best of the best" approach the society was taking to merge Somerfield into The Co-operative Group, she added.
In January, Somerfield said Simply Value represented more than 2.5% of its sales and expected this to have increased to 2.8% by the end of April. In contrast, The Co-op Group's Everyday range has had little promotion and has not been relaunched as part of the society's ongoing revamp of its product ranges. It also still displays the old Co-op clover logo on its blue and white packaging.
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