This month Sainsbury launched its new homeware range and unveiled plans to roll out the whole of its new non-food range, which will include a revamped clothing offer and a new kids’ range, over the next two months.
But its share of the grocery market as measured by TradeTrak, which excludes non-food other than household, petcare and toiletries, fell by 0.8% year-on-year to 15.2% for the quarter ending September 6.
Tesco has had no such problems with its introduction of new non-food ranges while continuing to grow its food offering. The latest TradeTrak figures mirror Tesco’s half-year results, which were unveiled last week. Total UK sales at Tesco grew by 14.2%, or 6.3% on a like-for-like basis, to hit the £12bn mark. Its share of the grocery sector rose 0.8% year-on-year to 23.5% for the 12 weeks ending September 6.
Meanwhile Asda continues to close the gap on Sainsbury with its market share growing by 0.3% year-on-year for the same period to 13.8%.
ACNielsen’s retail services manager Mike Watkins believes Tesco and Asda will continue to increase their shares of the grocery market. “Tesco and Asda had very good summer trading - better than usual - and now have a momentum that will be difficult to halt. Expect another market beating food sales performance from these two retailers in the run-up to Christmas.”
Kwik Save’s share fell from 2.8% this time last year to 2.5%. Earlier this month it posted a drop in first quarter like-for-like sales of 1.5%.