All Confectionery articles – Page 105
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Campaign trail: Werthers Original
Werthers Original Budget: £4m Manufacturer: Bendicks It was a case of out with the old and in with the new in the latest advert for butter candy Werthers Original, with the much-loved grandfather figure finally pensioned off. In...
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Life, love... and chocolate
The most notable innovation in chocolate may have been a step into darkness?, but manufacturers are all too aware that they need to continue to make waves in milk chocolate - which is still far and away the biggest chocolate sector - if they are...
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Dark chocolate
If you could draw just one conclusion from the activity of pretty much all ?the major players during the past few months, it would have to be that the future of chocolate is dark. Almost overnight the countline category went from having...
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Confectionery products are habitual purchases
In such a crowded market, what are the key drivers for purchase? This was the question put to consumers by shopper behaviour consultant Visuality.Confectionery is dominated by habitual purchases. Time and again, researchers saw shoppers...
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CONSUMER FEEDBACK
Subtle changes are slowly influencing and reshaping the countline confectionery market. As competition intensifies from the expanding range of cereal bars and other healthy alternatives, countlines have become more indulgent, offering an...
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CONSUMER FEEDBACK
The confectionery category is increasingly dominated by innovations in boxed and tub formats, with consumers adopting modestly priced packs of favourite chocolates repackaged and presented in a different guise.Many top brands have been...
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Keeping consumers sweet
Confectionery hit the headlines for all the wrong reasons when 'that' salmonella story, about the contamination of a certain purple-coloured brand, broke in July. Headlines screamed of meltdown at the company with some newspapers relating the...
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Trends & Developments
?Small is beautiful - at least, that's what Green & Black's is hoping for with its latest venture, a boxed set of miniature versions of its chocolate bars. Available from major supermarkets and department stores, the Miniatures Collection...
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What should Scooby fear?
The character licensing market could be facing tough times if threats of advertising restrictions become a reality. Having opposed Ofcom's three proposals on advertising to children, which are all based around time restrictions on...
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The season to be generous
Spurred on by last year's success in driving up value during the heavily discounted Christmas and Easter periods, companies have once again been busy developing products that can command higher prices and won't fall victim to deals from the...
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Less sugar but still as sweet
With manufacturers claiming the overall sugar confectionery market is static at best, they have spent the year concentrating on ways to re-engage with consumers. And the consensus on how to achieve this has been to remove some of the guilt...
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Merchandising
You only need to look at what happened to Masterfoods last year to recognise the importance of effective merchandising?. The confectionery giant believes sales of its Celebrations were down £5.2m in the final four weeks of the...
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Research Notes
The UK confectionery market is worth £4.08bn, but is flat at 0.2% growth. Although ?45 million British individuals have bought confectionery in the latest year this has fallen by 0.8% (372,256 individuals). On average, shoppers are...
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Soundbites
?"The major issue is that there is increasing interest from consumers and retailers as to the integrity of ingredients. We are seeing consumers becoming really interested ?in what they are eating." Mark Palmer Marketing...
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Soundbites
"The UK confectionery market is both mature and sophisticated and, in such an environment, developing truly innovative ideas is a challenge. It requires companies to invest in both time and resources to do so. Making a success of innovation is...
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Burdon to step down as Thorntons' top man
Peter Burdon, chief executive of Thorntons, is to leave the company as soon as an appropriate replacement can be found.Executive chairman John von Spreckelsen announced Burdon's planned departure at the same time that the retailer...
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the tub thumper
I recognise Jerry Greenfield, better known as the Jerry half of Ben & Jerry's ice cream company, as soon as I meet him, although I can't recall ever seeing him before. Casually dressed in a polo shirt and combat trousers (already sporting a...