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All Confectionery articles – Page 122
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News
Gummer's view: John Selwyn Gummer MP former farm minister an
There can be no serious food business that is not international. From Nestlé's takeover of Rowntree to Unilever's quest for Bestfoods, the pattern is clear. Newcomers may innovate and challenge but in the end, whether it is New Covent Garden or...
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Top goings on as two become one
Mars is extending the reach of Twix with the launch of a new biscuit line called Twix Top. It has a rectangular shape, is one biscuit rather than Twix's usual two, and has a biscuit base covered with caramel and milk chocolate. Twix Top is a...
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Starburst in mousse
Eden Vale is adding Starburst Juicy Mousse to its portfolio of Mars confectionery branded chilled desserts. The mousse comes in strawberry, orange or lemon flavours, with fruity stripes. All three are packaged together (rsp £1.29) with bright...
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The Grocer focus on the dairymen
THE NEW MILKY WAY: A GALAXY OF CHOICE The face of the UK dairy industry is changing radically but will it deliver on performance and profit in years to come? Peter Crosskey reports Over valued sterling, disastrous farm gate prices, low world...
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How to keep kids silent
Cadbury has added the Shush bar to its CadburyLand portfolio in the tussle for kids' pocket money. The chocolate coated bar is similar to Mars' Milky Way, with a whipped chocolate nougatine centre. It is aimed at seven to 11 year olds and has an...
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Co-op congress: Co-op urged to seize the moral high ground i
Co-op societies must make better use of their social heritage and goals as marketing tools if they are to continue to compete against their rivals. CWS general manager for retail brands Wendy Wrigley said Co-ops had an obligation to exploit their...
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Mars signs up Amicelli to take on Ferrero Rocher in Christma
Mars unveiled its cosmopolitan side this week as continental Amicelli joined its range for Christmas 2000. The chocolate covered, praline filled wafer rolls will compete with Ferrero Rocher in the gifts/after dinner market. Other debutantes...
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Tins a ringing
Trebor Bassett's first sugar confectionery selection box Bassett's & Beyond Christmas Selection leads its Christmas 2000 range. Jelly Babies appear in packs with removable toys, and as pop stars in a money box. Bassett's Liquorice Allsorts come...
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Confectionery: Mars stresses value of its Minis
Mars has extended its M&M's brand in a move that will see it going head to head with Nestlé's Mini Smarties. M&M's Minis are due to be launched next month in a tube containing 115 sweets that will retail for 39p. Mars claims this offers greater...
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An exotic cover story for Bounty
Mars peeled back the wrapping on its support for Bounty this week, as the first round of a £4.5m TV ad campaign kicked off. The ad, which will run throughout the year, features a young, female Bounty eater whose imagination runs wild at the sight...
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Have a Simpsons break with KitKat
Nestlé is joining forces with dysfunctional TV family The Simpsons in April, May and June for a prize draw on two and four finger KitKat packs. Entrants can win one of five week-long holidays in Hollywood for four people, including participation...
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Convergence of the droplets
Mars aims to stretch Starburst's appeal to a wider group this month with the launch of two products. Starburst Smilers are low fat tropical fruit pastilles targeting women aged 18 to 40 (rsps: 50g 27p, 200g 99p). And Starburst Factor X gum and...
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Bizarre couplings
Mars is leaving behind the Break from the Norm' ad campaign for Twix and is positioning the product as a quirky snack for 16 to 34 year olds with a £1.5m TV advertising campaign which kicks off this week. The six 10 second ads feature bizarre...
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Cadbury ... is poised to launch a new Wispa chocolate bar ca
Also coming soon from Cadbury are Pina Colada, Marguerita and Velvet Cream chocolate bars. Bendicks ... Campino boiled sweets will be launched in May. The sweets are made with cream and will initially come in two flavours: strawberry and orange....
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vote catchers from mars
Mars sets out the ballot boxes this week for a campaign to find the most popular sweet in its Celebrations range. Press advertising worth £300,000 kicks off the campaign, which runs until May. Consumers can vote in store, by post, phone or online...
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Lounge Lizard
Mars is putting £2m behind a new tv ad campaign for Snickers, breaking this week and running until April 22. The new ad shows a Mutant Lizard rampaging through a city looking for an on-the-move snack and grabs a bus rather than a chocolate bar to...
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Fuel for men
Cadbury has brought out a limited edition peanut based bar aimed at the 16-44 male "refuelling" category. It is a wafer based product and is lighter than its peanut based rival Snickers. Promotional support for P'Nut has only been on the internet....
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Green light for Find Red
Mars' on pack Find Red' promotion for M&M's kicked off this week as part of a push to propel the world's biggest confectionery brand into the UK top 10. Find Red runs for eight week across 45g, 125g and 250g bags and is supported by a £1.5m TV ...