All Confectionery articles – Page 123

  • News

    Mars moves to boost sales as freezer exclusivity outlawed

    2000-02-05T00:00:00Z

    Mars is stepping into the newly declared ice cream free-for-all armed with new variants of its favourite brands and a £6m marketing budget. It is aiming to increase market share from 15% to 35% in the next three years following the government's...

  • News

    Trebor bids to win in mini mints

    2000-01-22T00:00:00Z

    Trebor Bassett is putting £4.5m behind this week's launch of Mighty Mints, a mini version of its flagship Trebor Extra Strong brand. The Mighty Mints launch campaign kicks off with TV advertising in March featuring Trebor Extra Strong's brand...

  • News

    Cadbury's range refreshed

    2000-01-15T00:00:00Z

    St Ivel has redesigned and extended its flagship Cadbury's chilled dessert range. It has launched Light Trifle and Dairy Milk Buttons in twinpots this week. It has also repackaged Cadburyland Mousse in six pots, following research that showed...

  • News

    M factor

    2000-01-08T00:00:00Z

    Mars Confectionery has recruited television presenter Davina McCall to appear in its latest ad campaign for M&M's, which breaks next week. The £3m ad campaign features the Don't Do This At Home presenter alongside the animated giant M&M's "red" and...