All Confectionery articles – Page 121
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News
Harry Potter, how sweet
Mars is developing a range of confectionery based on the weird and wonderful sweets described in publishing phenomena the Harry Potter books. It has signed a deal with Warner Bros to produce a range of sugar and chocolate sweets for sale outside...
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Stars come out for Xmas
Nestlé Rowntree is throwing £10m of marketing support behind its Christmas 2001 line up, focusing on a new children's product Nestlé All Stars, After Eight Truffles and Quality Street. The bright yellow All Stars box, which is to be a standard...
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Bags of activity with Bertie & co
Cadbury Trebor Bassett is including new bags of Maynards Wine Pastilles and four new Bassetts variety bags in its confectionery bag sector activity from June 18. New 125g and 200g Cadbury's Dairy Milks Shots and Crunchie Nuggets bags have already...
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Kiss theme returns with airport security incident
Wrigley's Extra chewing gum is back on screen in a new ad from June 18. It is aimed at 16 to 34-year- olds and continues the tongue-in-cheek approach of last year's Kiss' ad as it focuses on a young guy's close encounter with an attractive female...
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Wonka takes a savoury turn with Oompas' caterpillars and mas
Mashed potato and caterpillar are among the weird and wacky flavours in Nestlé Rowntree's new Wonka Oompas sweets the first kids' sugar confectionery product to combine savoury and sweet flavours. Based on the Oompaloompa characters from the...
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Twix hits the dance floor
Mars Confectionery has created a music-related promotion to help Twix tap into the 16-24 year old clubbing audience. Customers at 20 independent record shops across the UK during June and July will get a free Twix bar when they make a purchase....
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Polo impulse bag first
Polo is bringing out its Polo Smoothies Strawberry & Cream in an impulse-sized bag, in what it claims is a response to requests from retailers. Available from June 4, the impulse bag will contain nine sweets (rsp: 30p). This is the first time that a...
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Christmas with the Stars
Nestlé Rowntree is bringing out a new boxed confectionery brand for kids called Nestlé All Stars. The bright yellow box contains miniature packs of Milkybar, Milkybar Choo, Mini Smarties, Rowntree's Fruit Pastilles, Body Parts, Wonkalate and...
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A liaison with indulgence
Mars Confectionery is further extending its Galaxy brand with a new indulgent countline, Galaxy Liaison. The new bar, which has Galaxy chocolate on the outside and praline in the centre, will be backed by a £3m marketing campaign which kicks off...
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The invaders
Eight Nestlé Rowntree kids' confectionery brands are taking part in an alien invasion' promotion during June. Different shapes and flavours will infiltrate flashed sweetie packets. Milkybar Buttons, for example, will host spacemen and rockets;...
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Gum launch is a Breeze
Wrigley has stretched its Extra brand umbrella to include a new Cool Breeze variant. The launch is part of Wrigley's strategy to increase consumption by introducing new flavours and to attract more consumers by boosting the breath freshening...
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Musgrave recruits Mars' Holahan as c&c commercial chief
The Musgrave Group has appointed James Holahan as commercial director of its cash and carry division. Holahan joins Irish based Musgrave from Mars' food business where he was European director. Before joining Mars he was director of Largo Foods...
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Smarter Christmas looks
Cadbury Trebor Bassett has unwrapped its Christmas range to reveal novelties. These include a chocolate Melt and Mould kit and Pass the Parcel aimed at small kids' mainstream countline collection The Box for 15-19 year olds, and a purple and white...
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Extensions for two favourites
Cadbury is planning new brand extensions for Crunchie and Dairy Milk. Crunchie Nuggets are nuggets of honeycomb covered in Cadbury milk chocolate. And Dairy Milk Shots are balls of Dairy Milk in a crisp sugar shell. They both come in 125g and...
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Mars: No supply problem' with Twix
Mars claims it will have no problems meeting orders for Twix despite having to destroy a whole production run. Almost three million Twix were destroyed after beetles were found in the flour supply of its Slough factory. Production of Twix was put...
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Mars' sugar confectionery gets a burst of new activity
Mars is expanding its Starburst portfolio with two new products Tropical Chews and limited edition Tropical Joosters and unveiling new TV ads for Starburst and fellow sugar confectionery brand Skittles. The new products are dual flavoured ...
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Claire stirs up marketing for Baxters' soups and sauces
Baxters has expanded its marketing team with the appointment of Claire Quigley as brand manager. Quigley will be responsible for the company's range of premium ambient soups and its recently launched Baxters/Nick Nairn sauces. She joins from Mars...
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BUNGEE JUMPING AT HARIBO
Haribo is adding a new twist or rather a new rope' to its range of marshmallow countlines. The new Haribo Bungee consists of two strands of pink and white marshmallow twisted into a 30cm rope'. It comes individually wrapped and is available...
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Guide To
The Grocer guide to confectionery: analysis Top 10 brands
(an advertising supplement) Top 10 brands 1. Mars Bar 2. Kit Kat 3. Twix 4. Cadbury's Dairy Milk 5. Maltesers 6. ...
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Guide To
The Grocer guide to confectionery (an advertising supplement
Cadbury Trebor Bassett Hertford Place Denham Way Maple Cross Hertfordshire WD3 9XB Tel: 01923 483483 Fax: 01923 483400 Website: www.cadbury.co.uk Key personnel Managing Director Andrew Cosslett Director, Sales Mike Denyard ...