Ferrero Rocher Bunny
Launched
: January 2013 
Rsp: £2.99
The Lindt bunny better watch its back there’s a new rabbit in town. Ferrero Rocher is adding a ‘golden touch’ to the £35m novelties market with its own hollow moulded bunny. With crunchy hazelnut pieces in a chocolate shell, the miniature tastes like the classic Ferrero Rocher, and - you guessed it - is wrapped in gold foil. Ferrero says the bunny attracted 65% of new shoppers in initial trials and represents ‘a significant sales opportunity’. It’s available in all major supermarkets from this month.

Cadbury Egg ‘n’ Spoon
Launched
: January 2013
Rsp: £3.99
How to arrest the decline of the Easter egg? Simple, says Mondelez International. Fill them with mousse and package them up in traditional egg box-style four packs with plastic spoons. Then encourage kids to crack open the eggs and scoop away. Mondelez has high hopes after a Milka version proved a big hit in Germany.

Lindt Gold Bunny & Family Hutch
Launched
: January 2013
Rsp: £5.99
Lindt and Sprüngli have created a rabbit hutch for their legendary gold bunnies. The mummy, daddy and three mini milk chocolate bunnies are designed to appeal to consumers who love collecting the brand’s different sized novelties and form part of the company’s drive to add value to its products.

Maoam Pinballs Eggsplosions
Launched
: February 2013
Rsp: £2.50
Hate chocolate? Maoam has the answer: egg-shaped chewy ‘pinball’ sweets. The brand has entered the Easter market for the first time in 2013 with the launch of Pinballs Eggsplosions - soft fruity flavoured sweets in an Easter Egg-style carton with a ‘zingly tingly’ centre. Each box contains 150g of sweets in a variety of colours.