Mark Dodds
- Comment and Opinion
Competing on price won’t be enough for consumers even as budgets tighten
It’s no longer possible to simply compete on price – corporate values are increasingly important, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group
- Comment and Opinion
Food and drink marketing professionals are failing to keep up with innovation
In the food & drink sector, skills levels have dropped, says Mark Dodds, chair of the Chartered Institute of Marketing Food, Drink & Agriculture Sector Interest Group
- Comment and Opinion
Marketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group