Favourite supermarkets: how age and gender impacts shopper preferences

Morrisons elderly shopper meat aisle with bag for life

Source: The Gr

Are there key trends across age groups and gender when it comes to which retailer is their pick of the bunch? We commissioned a survey of over 1,000 British shoppers to find out more.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW