Fraser McKevitt
Comment & OpinionHow to cater for the two customer groups emerging from the pandemic
Confidence is returning, but we won’t be returning to ‘normal’, says Fraser McKevitt, head of consumer and retail insight at Kantar
Comment & OpinionOcado-M&S and Waitrose must refine their offers in a complex online grocery world
It is wrong to assume the pair are competing for the exact same slice of the market, says Fraser McKevitt, head of retail and consumer insight at Kantar
Comment & OpinionThere is no such thing as a ‘Tesco shopper’ or 'Ocado shopper'
Or an Ocado or M&S shopper, for that matter, says Kantar’s Fraser McKevitt. Brands and retailers must look beyond their existing shopper base to thrive
Comment & OpinionTime for a reality check on grocery shopping trends
Interviewed last week, former Sainsbury’s CEO Justin King spoke about his legacy…