Joanna Parman

Comment and Opinion
How the perception of 'premium' food and drink is constantly evolving
2018-12-14T12:33:00
As own label catches up, ‘premium’ means more than a high price or fancy packaging, says Joanna Parman, commercial business partner at Nielsen
Comment and Opinion
Premium is the new watchword when it comes to snacking NPD
2018-07-26T15:20:00
There’s been a dramatic shift in the snacking world that reflects wider social trends towards healthy living