Best-One retailer Darren Briggs is opening his fifth forecourt site as he expands his Ascona Retail Group into Stoke.
Briggs secured the site on 6 March, and is seeking to rebrand it as Best-One over the coming weeks.
This follows the launch of a former Spar forecourt store in Hinton in October, and a former Londis store in Southam in February.
“To make the transition from having one or two stores to five or six needs a different focus and mindset,” said Briggs. “You have to devolve responsibility and be 100% confident in your team to ensure the day-to-day running of the businesses. Best-One’s support has enabled me to focus on growing the business as it takes time to pinpoint and evaluate the good sites.
“The challenge is to ensure that each store operates differently and meets the needs of drivers and shoppers. This is where I appreciate the help of the Best-One team in identifying the demographics, store potential and reviewing the business plan to make sure that we are on track to deliver the best possible results.
“Since moving over from Costcutter two years ago, I am really pleased with the support I have received from the Best-One team and it is my plan to open additional sites this year, so watch this space.”
Bestway Wholesale head of multiple accounts Steve Caldecourt added: “Working with Darren has been a real pleasure - someone who is willing to listen, kick back when necessary and work in partnership with us to drive sales in his stores. The Southam store is a great example of how you can revitalise a tired-looking store into one which is bright, well merchandised and enticing for shoppers.”
Bestway announced last week that it had signed 60 ex-Costcutter and Mace stores to its Best-One symbol group over the course of February.