A second Family Shopper has opened its doors – in Netherton, Dudley.
The new discount c-store symbol fascia has been trialled by Booker since November last year at a store in Wolverhampton and was revealed in May this year.
The second store officially opened yesterday and is run by owner Balraj Kooner.
“I am delighted with our new Family Shopper discount store and can’t wait to start serving the local community,” he said.
“We have a great grocery, chilled, fresh and beers, wines and spirits offer and also a wide range of £1 non-food items – which all ensures we really are a one-stop shop. I am particularly pleased with the Euro Shopper range as the prices for my customers are low and deliver great quality. This is a great store and I’m sure the store will do brilliantly well.”
Booker’s sales director for retail Steve Fox added that the Wolverhampton Family Shopper was growing sales and profits and that feedback remained “overwhelmingly positive”.
“It is great to see another Family Shopper opening and I am really pleased with the fantastic job Balraj and his team have done on this impressive store,” Fox added.
“This is just the start; we have many more stores that will be launched during the coming months and I am delighted with the amount of interest we continue to get from those disciplined retailers who would like to run a professional discount store.”