Costcutter has launched a dedicated food-to-go product brochure.
The guide focuses on convenience and price, and features merchandising guides, new food concepts such as hot pizza to go and hot soup, supplier details and ranges.
It also includes retailer case studies to provide inspiration.
Details are provided of the new Co-op own-brand offering, including sandwiches, wraps and salads plus chilled snack and prepared fruits, so retailers can offer lunchtime meal deals.
Details on support packages to help retailers spread the cost of investment in new equipment, ranging from coffee machines to flavoured ice slush machines, are also provided.”With the food-to-go market set to be worth £21.2bn in 2019 and with 13% of convenience shoppers driven by food and drink-to-go missions, we’ve revised and refreshed our offer to ensure the range satisfies shoppers’ needs from breakfast to lunch and dinner,” said Mike Owen, Costcutter category director - fresh, frozen & direct to store.
“We’re confident that the new brochure will be an invaluable tool in helping our retailers drive sales for this hugely important category.”
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