Musgrave GB is launching a core range of price-marked fresh fruit, salads and vegetables for Londis stores next week.

There will be around 35 key lines, including six at £1, 18 at £1.50, six at £2 and three at £2.50.

“We’ve chosen essential products most shoppers want, we’re offering compelling prices and we’re providing supporting marketing,” said MD Donal Horgan.

Fresh category sales grew 15% in Londis stores last year.