Coors Brewers has struck a deal with the Football Association of Wales for its Carling lager to become an official supporter of the Welsh national team.
Head of sponsorship at Coors, Stuart Cain, said the £500,000 package kicks in on June 1 and will run for three years, to maintain its “special links” with Welsh fans.
The brewer already has sponsorship deals with the Welsh Rugby Union and the Millennium Stadium through its Worthington’s brand.
Head of sponsorship at Coors, Stuart Cain, said the £500,000 package kicks in on June 1 and will run for three years, to maintain its “special links” with Welsh fans.
The brewer already has sponsorship deals with the Welsh Rugby Union and the Millennium Stadium through its Worthington’s brand.
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