Ben Black
- Comment and Opinion
Offer shoppers reliability and comfort in uncertain times
With squeezed incomes, consistency and familiarity have taken over an explorer mentality, says Ben Black, head of fmcg at Verlinvest
- Comment and Opinion
Why we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest