Wet babyfoods
‘Come on Eileen’, by 1980s dungaree enthusiasts Dexys Midnight Runners, is considered a classic if you’re of a certain age and - crucially - drunk in a pub. Its boozy associations didn’t stop Cow & Gate picking it to soundtrack its cutesy ad, however. In it, a cabal of adorable toddlers are set loose in a recording studio, with the end result a passable cover version. It did no harm to sales either.
See the full list of The Grocer’s Top Campaigns of 2013.
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