Nestlé is to launch two new products into the filled egg arena, Milky Bar and Smarties filled eggs, in the new year to rival Cadbury’s Creme Egg.

Leading Nestlé’s charge for the second year running will be the flow-wrapped Double Cream filled egg.

Like the Double Cream offering, the rsp for each of the new eggs will be 38p and they will also be available in packs of three.