All Crisps, nuts and snacks articles – Page 103
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oils for princes
Unilever UK has dumped a host of famous oil and cooking fat brands from its portfolio as it continues its gameplan of concentrating on global megabrand offerings.The food giant has sold the Crisp ‘n Dry, Mazola, Cookeen and Spry brands in the...
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The Acid Test
>>consumers and buyers give their views on the latest launchesPotato HeadsFrom: WalkersAvailable in three flavours, Potato Heads from Walkers contain no artificial flavours, colours or preservatives and 70% less...
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Taking its ‘i’ off the bull
Burts Potato Chips is just one letter of the alphabet away from controversy with the launch of Bullshot!, a new flavour of crisps.The flavour is based on a cocktail of the same name, which contains beef consommé laced with vodka and seasoned...
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The Acid Test
>>consumers and buyers give their views on the latest launchesStaxFrom: WalkersStax is on trial in selected stores in the London area. The Pringles-style snack comes in three flavours – ready salted, cheese & onion...
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Mixing it for Comic Relief
Walkers aims to tickle the nation’s tastebuds after once again linking up with Comic Relief for a new programme of activity, including a ‘Crisp and Snack Swap’ range.The initiative will mix up flavours to create new limited editions, including...
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Ryvita’s plan for exercise
Ryvita will be encouraging consumers to choose its crispbreads as a keep-fit alternative in the new year with a new advertising and promotional campaign.A new ‘Get healthier with 5 minutes of crunches every day’ ad will describe eating Ryvita...
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Nestlé’s leapfrog
This week Nestlé leaps to the top of the brand chart, moving up from third position last week. It is now seven full percentage points ahead of Walkers, which drops one place into third position. Nestlé has a range of promotions running across a...
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Stax of publicity
Walkers has advertised new Pringles copycat Stax in the national press in a bid to generate a following for it among consumers.The Grocer last week revealed how Walkers had ordered a low-key trial of Stax through selected Tesco stores and...
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Campaign trail
PringlesManufacturer Procter & GambleBrand PringlesBudget part of a £2m spendNew TV advertising for Pringles shows a security guard checking a shop window full of mannequins when he spots a pack of the snack. He can’t resist...
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Walkers’ hush-hush clone
Simon MowbrayWalkers has been running secret trials of a copycat Pringles offering, The Grocer has learned.The snack giant is supplying batches of Stax to selected stores and is understood to be monitoring consumer reaction before deciding...
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Pringles brings the party to life
Pringles is extending its new ‘every party starts with a pop’ tagline to a major pre-Christmas television campaign as part of a £2m spend.The Procter & Gamble brand, which will again be challenging Walkers this Christmas in the party snacking...
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It’s a Wonderful life. No, really...
Golden Wonder’s chief executive Ed Jackson says taking Walkers head-on is not an option. But he relishes the challenge of finding a way back to the big time. Simon Mowbray reports.It’s now 18 months since former Unilever and United...
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Expansive work for Blueheath
Former Sainsbury buyer Nayla Chohan has been appointed to Blueheath’s buying department as part of the wholesaler’s expansion programme.Chohan will be responsible for buying crisps and snacks, grocery, non-food and drop-shipment. Previously,...
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Ginsters scoop top prize
Ginsters scooped top prize in The Food Manufacture Excellence Awards, winning company of the year and coming top in bakery. Other winners were Tyrrells Potato Crisps , Robert Wiseman, Edrington, Tryton Foods, Freshway Foods and Salar Smokehouse....
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Ryvita gets a head
Ryvita is backing its new Minis low-fat bagged snack with a new TV ad starring Fern Britton as part of the brand’s £4m rollout programme.In the ad, the head of the presenter of ITV’s This Morning has been superimposed on to the body of a...
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Campaign trail
Kettlemanufacturer Kettle Foodsbrand Kettle Chipsbudget part of a £2m spendKettle’s first ever advertising campaign, set to run for 10 months, centres on a ‘No Science. No Fiction. Real’ poster and press ad to underline...
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Low-carb moves on the cereals
Low-carb alternatives are set to enter another new category with the first range of Atkins-friendly breakfast cereals from Carbolite.Branded Breakfast Clusters, the new low-carb cereal will come in two varieties – Mixed Nut & Seeds and Almond...
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Price bows to brand loyalty
The shoppers we spoke to were principally buying for children’s lunchboxes. Mothers were looking for the packs they knew their children liked as well as keeping an eye open for any offers. Multipack crisps and snacks were located...
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Pringles threat
Walkers moves up the chart for the second consecutive week to reclaim the number one spot. However, it is under threat from Pringles, which leaps into the chart at number two. Less than half a percentage point separates these two brands, both...
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Campaign trail
Doritosmanufacturer Walkersbrand Doritosbudget £1m Walkers is back on TV with a new ad to support the latest flavour – Tandoori Sizzler – to be added to its Doritos Extreme range.The execution features TV presenter...