All Crisps, nuts and snacks articles – Page 104
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mccoy’s tie-up
McCoy’s and Skips are both getting limited editions this autumn. United Biscuits is adding a Honey Roast Ham & Colman’s mustard version to its McCoy’s line-up, in a dual branding initiative with Unilever Bestfoods. The move follows the brand’s...
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Patak’s new spicy snack
Ethnic foods specialist Patak’s has joined forces with Red Mill Snack Foods to offer a snacking alternative to crisps.Patak’s Chapatti Chips are round with a crisp, tortilla-like texture and will be available in three flavours – Mildly Spicy...
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Walkers snacks on a Sunday roast
Walkers is aiming to build on the success of its Great British… portfolio with a new range of snacks inspired by roast dinners.Rolling out under a Great British Dinners banner later this month, the limited edition flavours are made up of Roast...
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Heinz challenges
Heinz finally brings pressure to bear on the mighty Walkers, forcing the brand to share the top spot after its recent dominance. Heinz was in sixth position, but has now increased its market share by six percentage points while Walkers’ share...
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Mountain of Pringles
Procter & Gamble is kicking off a new campaign to support its three new Taste the World Pringles flavours.Hitting screens from tomorrow (Sunday), the new push will aim to fire sales of the popular snack brand’s Texas Barbecue, Mexican Salsa...
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Fresh ammo at Golden Wonder
Golden Wonder is stepping up its fightback against arch rival Walkers by bringing out its own range of premium crisps called Golden Skins.It is also putting two of its more successful lines, Nik Naks and Wheat Crunches, into single-serve pots....
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Fresh ammo at Golden Wonder
Golden Wonder is stepping up its fightback against arch rival Walkers by bringing out its own range of premium crisps called Golden Skins.It is also putting two of its more successful lines, Nik Naks and Wheat Crunches, into single-serve pots....
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It’s Twisted and chaotic
Walkers is adding a new twist to its Wotsits brand with the launch of a coil-shaped cheesy puff snack.Wotsits Twisted, out on July 26, will be supported by a new TV ad campaign featuring a chaos-causing character called Sid, which forms part of...
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Ryvita turns impulsive
Ryvita is extending its brand into impulse snacking with a new miniature version of the crispbread favourite.The new bagged snack, Ryvita Minis, will be available from August 2 in four flavours – Mature Cheddar & Onion, Tomato Salsa, Cream...
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Six of the best crisps, nuts and snacks buyers
>>nominated this monthDUDLEY COOPERCooper began his career as a merchandiser for Costcutter, rising to area manager and finally category manager. He joined Morrisons in 2001 as a...
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Hula Hoops giveaway
United Biscuits is giving away prizes worth £3m as part of a summer promotion to boost sales of its Hula Hoops brand.From July 5, consumers of the ring-shaped snack will be able to participate in a text & win promotion on 125 million packs...
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STAR PRODUCTS
THREE STARbagged snackswalkers’ great british takeawaysLaunched: July 2003Sales: £12.5m (w/e 8/5/04)This was another fine effort by the king of snacking to grow its market share, although not quite as...
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how to give legs to a brand’s campaign
from Nick Cunningham, MD (development), Dynamo MarketingSir; The piece on the use of well known personalities in snack brand advertising in the Focus on crisps, nuts and snacks (June 5, p60) raises some key issues about promoting in...
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Britz looks beyond life as an expat snack
A former Golden Wonder executive who set up a rival company selling crisps to expat Brits wants to bring the range back home to Blighty.Jennie Kelly launched a seven-strong Britz range at the end of last year and has already found a market in...
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A nation big on snacking
Sean McAllisterBritain’s health debate looks set to move up a gear with new figures showing that consumers are spending more money on crisps and bagged snacks than ever before as they switch to kingsize packs.The findings reveal that sales...
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Kay takes up the maracas in his debut for Doritos
TV presenter Vernon Kay is getting into the Latin spirit as the new face of Walkers’ Doritos.Kay, who presents Channel 4’s T4 and a weekend Radio 1 show, made his debut on Thursday (June 3) in a TV ad for new Doritos Latinos. Previous...
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Customised Pringles
Consumers are about to see Pringles crisps in a totally new colour. From June, Procter & Gamble is using new technology to customise Pringles’ crisps by printing words and images in a variety of colours directly on the crisp.The new variety,...
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Flavours of the med
Walkers is to introduce a limited edition range of potato crisps.The Mediterranean range comprises three flavours – tomato and basil, feta cheese and Greek kebab – and will come in 34g bags.Available from May 30 until the end of the...
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Rising Stars
Company: WalkersProduct: SensationsDistribution level: 91%Repeat purchase: 48.8%There's little doubt which brand is the rising star among savoury bagged snacks. Walker's 'posh' range Sensations has attained distribution in 91% of...
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Walkers brings a taste of the Med
Walkers is bringing a taste of the Med to consumers this summer with the launch of a new limited edition range of potato crisps.The Mediterranean range comes in three flavours – tomato & basil, feta cheese and Greek kebab – and follows on from...