A former managing director of bagged snacks giant Intersnack is targeting high-end retailers with a new range of premium tortilla chips.
Inspired by the global street food trend, the Manomasa brand uses named chilli varieties and seeds to produce a range of premium chips in different textures and shapes.
Flavours include a rustic white Cheddar white corn ‘scoop’ with golden linseed and coriander a traditional smoky chipotle & lime ‘totopo’ chip with guajillo chillis, millet seeds and toasted pumpkin seeds and a yellow corn tortilla with poppy, sunflower and golden linseeds flavoured with salt and black pepper.
Manomasa will roll out in Whole Foods Market and Ocado (rsp: £1.79 to £1.99 for a 160g bag) in March. It is the second brand to be launched by All Good, the business founded by former Intersnack MD Calum Ryder, following the launch of a lower-priced Mexican Dave tortilla brand (rsp: £1.99/400g) in September.
Ryder said that while Mexican Dave was a “good regular” chip that had sold ahead of expectations, Manomasa was in a “different league of tortilla chips”. He said Manomasa had already enjoyed high sales at the small shops and delis where it was listed.
“Both products strike a chord with the consumer,” he added.
German snacks group Intersnack acquired KP Snacks from United Biscuits last year to form a £1.7bn turnover business that includes nut and crisp brands such as Hula Hoops, McCoy’s and KP nuts.