Heavenly MD Shauna McCarney Blair

Children’s snack brand Heavenly Tasty Organics has secured its first national listings with Tesco, Morrisons and Waitrose.

The deal - worth more than £2m a year, according to the brand - will see Heavenly on shelf in a total of 1,100 stores from this month.

It comes eight months after the Northern Irish supplier - the brainchild of mum of four Shauna McCarney Blair - switched focus from frozen and chilled meals for babies and toddlers to organic ambient snacks, which include Yummy Wafer Wisps, Coconut Squishies, Mini Italian Breadsticks, and Crispy Veggie Waffles. They were originally available via Ocado, Amazon and SuperValu in Ireland.

“We have been working hard on NPD over the past 12 months to bring products to the market that parents want for their babies and toddlers, and which offer an alternative to salty sugary snacks,” said McCarney Blair.

The new listings “clearly demonstrate the demand in the UK market for our healthy baby and toddler snacking products” she added.