Walkers has launched its first price-marked packs on standard bags to help indies boost sales.
From next month a 49p price flash will appear on single 35g bags of its core flavours: Salt & Vinegar; Ready Salted; Cheese & Onion; Prawn Cocktail; and Smoky Bacon.
Kieran South, wholesale director at PepsiCo UK & Ireland, said 44% of consumers were more likely to purchase an item on impulse when price-marked. “This impact is even greater within crisps, snacks and nuts as purchases in this category are just as impulsive as confectionery,” he added.
The core Walkers range is worth £111m in impulse [Nielsen].